Tell me about this sustainable recycled paper loo roll

Our 100% recycled toilet rolls are made in the UK from paper recycled in the UK. You’ll be delighted to know that it’s not made of recycled loo roll but instead a mix of consumer and trade waste paper using chlorine-free processing. 

Although this loo roll is made of recycled paper, it definitely doesn’t feel like recycled paper. It’s a nice quality and thickness and does the job it’s intended for.

This product is accredited with Ethical Consumer's Best Buy label. The label is awarded after Ethical Consumer has looked in detail at the environmental and ethical record of both the product and company supplying it.

What is this eco-friendly toilet paper made from?

This eco-friendly toilet tissue is made from 100% recycled paper fibres sourced exclusively from the UK. It's produced from a mix of consumer and trade waste (think scrap paper from homes, schools and offices) using chlorine-free processing.

Why is it important to make the switch from normal toilet paper to recycled toilet paper?

It is utterly pointless to grow a perfectly good tree for 80 years and then cut it down to make toilet paper. Just because it is Forest Stewardship Council certified and grown in a sustainable forest and more trees will be planted to replace it and all of that, doesn’t make it OK. We need to grow trees to harvest for timber products, of course. It does seem immoral that we import as much timber as we do. Only 13% of our land in the UK has woodland. We rely on imports from overseas, but there’s plenty of space for us to grow our own timber. And before anyone starts the trees vs food conversation, there is a lot of land that is no good for growing food that is very good for growing trees. So, trees are precious things, and the land that is use for growing them is in demand.

Combine that with the fact that we recycle 80% of paper in the UK it is the utterly logical thing to make toilet paper out of recycled paper. Otherwise, what is the point in putting all that effort into recycling? We need to ensure we are utilising that recycled paper and what better way than recycled loo rolls!

How does this recycled paper toilet roll compare to bamboo toilet roll?

Bamboo toilet roll does seem like a great sustainable toilet roll idea on the surface but when you dig a little deeper, you’ll find that most of the bamboo used is grown on the other side of the world. It is then made into bamboo toilet rolls and shipped over to the UK which very quickly makes bamboo loo rolls not all that eco-friendly. Our recycled paper toilet roll, on the hand, is made in the UK from paper recycled in the UK with no unnecessary packaging. No shipping in from abroad and it utilises recycled paper in this country. It’s about as eco as you can get without going into the woods and using leaves or moss.