We are big champions of wool (as you can probably tell) and use it across lots of our product ranges. It is sustainable, versatile and has endless natural properties that makes it perfect for using in our homes.

We particularly love Herdwick wool which comes from Herdwick Sheep. Why? Well, not only is it local, but it has some unique characteristics that make it super functional – it is coarse and wiry, which ensures it can hold itself well, making it perfect to use for our Chimney Sheep®. Like other wool, it is also naturally insulating, malleable, durable, breathable and hygroscopic, which means we also use it in lots of our other products such as our pet beds, rugs, Snug Feet, shillies and more.

We used to buy our Herdwick wool felt as a finished product from a supplier who would have bought it from a merchant. They would have bought it at auction via the wool marketing board. However, it seemed silly that we were surrounded by sheep farms and not buying directly from the farmers and, with the declining wool price, we wanted to ensure we were supporting them as best we could. So, in 2018, we decided to start our annual ‘Operation Wool’.